Overview
This Privacy Policy explains how Autom8Labs ("we", "us", or "our") collects, uses, discloses, and protects personal information obtained from users of our website (autom8labs.io), software products, training services, and consultancy services.
By using our services, you consent to the data practices described in this policy. We are committed to protecting your privacy and ensuring the security of your personal information.
Data Controller
Autom8Labs is the data controller for personal information collected through our services. For any privacy-related queries, please contact us at: info@autom8labs.io
Information We Collect
We collect information to provide better services to our users. The types of information we collect include:
Information You Provide
- Identity Information: Name, email address, company name, job title
- Contact Information: Email address, phone number, business address
- Payment Information: Billing address, payment card details (processed securely via third-party payment processors)
- Communications: Enquiries, support requests, and feedback you send us
- Project Information: Details about your projects and requirements shared during consultations
Information Collected Automatically
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, time spent on site, referral sources
- Technical Data: IP address, cookies, and similar tracking technologies
- Software Telemetry: Usage metrics from our software products (if telemetry is enabled)
Information We Do Not Collect
We do not knowingly collect special categories of personal data such as health information, biometric data, religious beliefs, or information about children under 16 years of age.
How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To provide, maintain, and improve our services, including software development, training, and consultancy
- Communication: To respond to enquiries, provide support, and send service-related notifications
- Product Improvement: To analyse usage patterns and improve our software products and services
- Marketing: To send promotional communications (with your consent) about new services, features, or events
- Security: To detect, prevent, and address technical issues, fraud, or security threats
- Legal Compliance: To comply with legal obligations, including tax and regulatory requirements
Legal Basis for Processing
We process your personal information under the following legal bases:
- Contractual Necessity: Processing required to deliver our services to you
- Consent: Where you have given explicit consent for specific purposes (e.g., marketing communications, telemetry data collection)
- Legitimate Interests: For product improvement, security, fraud prevention, and business analytics, where these interests do not override your rights
- Legal Obligation: Where processing is necessary to comply with legal requirements (e.g., tax records, regulatory compliance)
Data Sharing and Third Parties
We do not sell your personal information to third parties. We may share your information with:
- Service Providers: Trusted third-party services that help us operate our business (payment processors, hosting providers, analytics services)
- Professional Advisers: Legal, accounting, or other professional advisers as necessary
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets
Third-Party Services We Use
- Google Analytics (website analytics)
- Google reCAPTCHA (spam protection)
- Stripe or similar (payment processing)
- Microsoft Azure / Cloud hosting providers
- Email service providers for communications
All third-party service providers are bound by data processing agreements and are required to protect your information in accordance with applicable data protection laws.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected:
- Account Data: Retained while you maintain an active relationship with us, plus 2 years after last interaction
- Payment Records: Retained for 7 years as required by UK tax regulations
- Usage/Analytics Data: Retained for up to 2 years
- Marketing Preferences: Retained until you withdraw consent
- Cookies: Vary by type, typically 12-24 months
Your Rights
Under data protection laws, you have the following rights regarding your personal information:
- Right of Access: Request a copy of the personal information we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your personal information (subject to legal retention requirements)
- Right to Restriction: Request that we limit the processing of your information
- Right to Data Portability: Request your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at info@autom8labs.io. We will respond to your request within 30 days.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.
Cookies and Tracking
We use cookies and similar tracking technologies to enhance your experience on our website. These include:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our website
- Functional Cookies: Remember your preferences and settings
You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.
Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Secure server infrastructure with access controls
- Regular security assessments and updates
- Employee training on data protection
- Incident response procedures
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you promptly in the event of a data breach affecting your information.
International Transfers
Your information may be transferred to and processed in countries outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by regulatory authorities
- Transfers to countries with adequate data protection laws
- Binding corporate rules where applicable
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date below
- Sending an email notification for significant changes (where we have your contact details)
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have any questions about this Privacy Policy, your personal information, or wish to exercise your rights, please contact us:
We aim to respond to all enquiries within 30 days.
Last Updated: December 2025